How to Sell Yourself: Winning Techniques for Selling Yourself, Your Ideas...Your Message

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How to sell yourself in a job interview

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Tell us if something is incorrect. Book Format: Choose an option. Your Ideas Your Message. Many people are taught that, in a sales meeting or job interview, you should maintain strong eye contact with the other person and keep it up until you are seated. The authors explain that when we first meet someone, our most basic instinct is to take mental stock of their appearance and how they present themselves.

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Maintaining eye contact during the first 20 seconds of a first-time interaction restricts this process. The proposed solution: Say hi, shake hands, and then give them seconds of uninterrupted time to look you over. Look down to open your briefcase or folder, or to arrange any papers you might need, turn to hang up your coat, or move your chair in closer, and then look up.

In filming sales [meetings], we found that not only did the [meetings] feel better for the salespeople who used this strategy, it added up to a better outcome in sales results.

2. Talk openly about salary.

This could mean assuming a similar posture, stance, series of gestures, facial expression, etc. Matching nonverbal behaviors creates the sense that people are on the same page and conveys feelings of trust and empathy. In a recent experiment, researcher William Maddux tested the impact of this behavior on business negotiations.


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One portion of the MBA student volunteers were instructed to subtly mirror their partner e. But when they were told not to mirror, only Business Term: Purchase.

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